Coldwell Banker has 95% brand awareness and a long term national advertising campaign which has created a very “Positive Association” with our brand. During the campaign millions of dollars have been spent to buy billions of ad views over the last 11 years. This advertising spend has built a strong Positive Brand Association among consumers which benefits “you”… our Seller Clients. (Click Here if you want to read about Positive Association Marketing and see another example of its use by the Corona beer brand). When a buyer rolls up to see a home and there is a Coldwell Banker sign in the front yard, that family already has a “good feeling” about the property and they do not know why. It all happens in the subconscious of the buyer. According to Ace Metrics, Coldwell Banker has had the #1 Rated television ad for 11 years in a row in the real estate category (2012-2022).
For over 10 years, Coldwell Banker Corporation has been spending millions of dollars per year to give potential buyers a “positive association” with Coldwell Banker listings. There has never been a better time to list your home and have a Coldwell Banker sign in the lawn. Buyer clients may not even realize it, but they will view your property more positively simply because you are associated with a brand they view positively. Take a look and see how many of these commercials “touch your heart”. Can you feel the positive association?
All of these commercials were voted “best” in the real estate category in the year they were created.
Here is the award winning Coldwell Banker TV Commercial, it is titled “The Value of a Home”:
Here is the award winning Coldwell Banker TV Commercial, it is titled “Somebody to Love”:
Here is the award winning Coldwell Banker TV Commercial, it is titled “We Believe”:
Here is the award winning Coldwell Banker TV Commercial, it is titled “Homes Best Friend”:
Here is the award winning Coldwell Banker TV Commercial, it is titled “Hoops”:
Here is the award winning Coldwell Banker TV Commercial, it is titled “Homes for Dogs Project”:
